Job Title: Internet Marketing Specialist - Hot Tub and Pool Industry

Company: Southern Leisure Spas & Patio

Location: Arlington, TX

About Us:

Southern Leisure Spas & Patio is a leading player in the hot tub and pool industry, specializing in providing top-quality hot tubs, swim spas, and infrared saunas. Our commitment to innovation, customer satisfaction, and excellence sets us apart in the industry. As we continue to expand our online presence, we are seeking a dedicated and experienced Internet Marketing Specialist.

Position Overview:

We are in search of an enthusiastic Internet Marketing Specialist. In this role, you will lead our digital marketing efforts, leveraging your expertise to enhance brand visibility, drive web traffic, and increase conversions. If you have a track record of successful online marketing campaigns in the hot tub and pool industry, we want to hear from you.

Key Responsibilities:

- Develop, implement, and manage comprehensive digital marketing campaigns tailored to the hot tub and pool market.

- Conduct thorough market research to identify industry trends and competitor strategies.

- Create, optimize, and monitor online advertisements across platforms such as Google Ads, Facebook, Instagram, and industry-specific channels.

- Analyze campaign performance data and adjust strategies to achieve KPIs and ROI goals.

- Develop digital content that aligns with our brand and products.

- Stay current with industry trends and best practices to identify and seize marketing opportunities.

- Implement SEO strategies to improve organic search rankings and drive targeted traffic.

- Manage weekly newsletter and email marketing campaigns.

- Create and oversee a content calendar for social media channels.

- Generate regular reports and present key performance metrics to the leadership team.

Qualifications:

- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).

- Proven track record in digital marketing.

- Proficiency in online advertising platforms like Google Ads, Facebook Ads Manager, and industry-specific channels.

- Strong analytical skills, with the ability to derive insights from data.

- Exceptional written and verbal communication skills.

- Creative thinking and a knack for innovative marketing strategies.

- Excellent project management abilities and a strong sense of accountability.

- Knowledge of SEO best practices and tools, with an understanding of industry-specific keywords.

- Experience with email marketing platforms and marketing automation tools.

- Familiarity with content management systems (CMS) and basic HTML/CSS knowledge is advantageous.

Why Join Southern Leisure Spas & Patio:

- Opportunity to make an impact in the dynamic hot tub and pool industry.

- Collaborative and inclusive work culture.

- Competitive salary and benefits package.

- Continuous professional development opportunities.

- Be a key driver in the success and growth of the company within this niche market.

If you're a results-driven Internet Marketing Specialist we encourage you to apply.

How to Apply:

To apply, please send your resume, a cover letter highlighting your relevant experience and achievements, and any portfolio or links to management@southernleisurespas.com. In your cover letter, explain why you're the ideal candidate for this role and express your enthusiasm for joining Southern Leisure Spas & Patio.

Southern Leisure Spas & Patio is an equal opportunity employer and is committed to fostering an inclusive work environment.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Marketing: 2 years (Required)

Ability to Relocate:

• Arlington, TX 76011: Relocate before starting work (Required)

Work Location: In person